Matt Headley

Experience

• Manages the Anniston Downtown Farmers Market
• Vendor recruitment, day-of operations, staff coordination
• Developed Healthy Bucks shopper credit program
• Piloting MarketDay, a custom market management SaaS

• The Aisle — Alabama wedding venue and vendor discovery platform
• MarketDay — farmers market management software (SaaS)
• SermonCoach — AI-assisted sermon preparation for pastors
• Southern Legends — long-form profiles of undersung Alabamians
• Plainspoken Blueprint — framework for leaders who can't articulate their work
• HeadleyWeb — web design for small businesses in the rural South

• Directed the choir through full liturgical seasons including Lessons & Carols and O Magnum Mysterium
• Managed musician scheduling, compensation, and rehearsal programming
• Led Shepherd's Table breakfast ministry for unhoused neighbors
• Community partnerships and digital outreach across Calhoun County

• Seven years leading a congregation in northeast Alabama
• Preaching, pastoral care, community organizing, grant writing
• Built interfaith and civic partnerships across Calhoun County

• Directed multi-team worship arts programming; supervised staff and volunteers
• Ordained through American Baptist Churches USA, February 2014
• Urban ministry context; concurrent M.Div. at Northern Seminary

• Directed the traditional choir at Red Hill UMC (Attala, AL) — first paid ministry role
• Concurrent contemporary worship leader at Hokes Bluff UMC
• Started youth ministry at Red Hill alongside choral work

• Cut flower production for CSA, farmers market, and wedding clients
• Co-managed with Heather Headley

Education

Theology and urban ministry. Full scholarship. Lombard and Lawndale campuses.

Classical voice under Dr. Patricia Corbin (A Cappella Choir, Chamber Singers). Stage productions include Sweeney Todd, Pirates of Penzance, The Secret Garden. Founding Co-Director, JSU Men's Chorale (2007–2009).

Writing & Publications

Long-form profiles of undersung Alabamians — farmers, preachers, artists, teachers. Published on southernlegends.org.

A framework for leaders who know their work but can't say it. Eight movements. Built from twelve years of pastoral practice.

Speaking

Skills