Internal · Model Pivot · 2026-06-07
Silver Run Chapel — Business Model Pivot
Captured from voice memo 1600 Littlejohn Rd #74 (Matt + Heather conversation). Update Silver Run docs before next Renee conversation.
What Changed
Old model
In current /silver-run/proposal.html, /silver-run/brand.html, and /silver-run/index.html:
- Matt + Heather operate Silver Run Chapel as a wedding venue
- Renee Rice + husband provide the property; we earn equity
- We charge management fees, run events, take a percentage
New model
- Renee owns and runs the venue — full ownership, full operating responsibility
- Renee covers all overhead — building, AC, water, utilities, repairs
- We are a vendor relationship, not an operating partnership
- We pay Renee per wedding (~$500/event) for use of the space
- Our contribution = web design + social media + community connections + The Aisle Expo presence
- At The Aisle Expo, Silver Run Chapel is presented as a venue, not as Renee's personal vendor booth (she does not staff it; we present it)
"She owns it. We're paying her rent to use it. In essence." — Matt, voice memo #74
Why the Pivot
- Simpler for Renee. A complex operating-partnership with revenue shares and management fees was overselling. She just wants someone to come run weddings and pay her a flat amount. Less for her to think through. Less risk of misalignment.
- Cleaner for us. No operational liability for the venue. No overhead exposure. We deliver weddings → we pay her → we keep the wedding revenue. Predictable per-event cost, scalable as the Aisle pipeline brings in weddings.
Docs That Need Updating
| File | Change Required |
|---|
public/silver-run/proposal.html |
Strip equity/management language. Replace with vendor-relationship framing. |
public/silver-run/index.html |
Update venue description to reflect Renee as owner-operator. |
public/silver-run/brand.html |
Brand assets stay; partnership messaging → "trusted venue partner of The Aisle" |
src/lib/dashboard-config.ts |
✓ Done this session |
| Old equity dashboards |
Archive — no longer accurate |
Open House Decision (also from #74)
- NOT August — too soon, no agreement yet
- January — once the agreement is signed
- Remove all August open house references from current materials
Draft Agreement
Matt drafts. Heather reviews. Send to Renee + husband for review before next meeting.
SILVER RUN CHAPEL — WEDDING VENUE AGREEMENT
Between: Renee Rice (Owner)
And: Matt + Heather Headley / Headley Ventures (Wedding Coordinators)
Renee Rice owns and operates the Silver Run Chapel venue at [address].
Renee is responsible for the building, utilities, maintenance, and overhead.
Headley Ventures will:
• Book weddings into the venue through The Aisle and our marketing channels
• Provide website + social media presence for Silver Run Chapel
• Coordinate each wedding (vendors, day-of staffing, planning)
• Present Silver Run Chapel as a featured venue at The Aisle Expo (Oct 18, 2026)
Headley Ventures will pay Renee Rice $500 per wedding booked at Silver Run.
Payment due within 7 days of the wedding date.
This agreement may be modified by mutual written consent.
Either party may terminate with 60 days written notice.
Renee Rice, signed _________________________ date __________
Matt Headley, signed ________________________ date __________
Next Session Checklist (~30 min)
- Read this file
- Update the 3 public HTML pages above
- Move old equity dashboard to
_archive/
- Draft the one-page agreement at
public/silver-run/vendor-agreement.html