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Matt Headley

AI Marketing Systems

Your agency doesn't know
your customers.
You do.

I build AI-powered content systems for small business owners — configured to your voice, your market, and your workflow. One setup. Monthly tuning. No retainer for deliverables you don't use.

Matt Headley

The problem with agencies

They charge for not knowing what you know.

A $5,000/month agency runs the same playbook for your HVAC company as they do for the law firm across town. They don't know your best customer's name, the question every new lead asks before they call, or why your repeat clients come back. You do. The tools that used to require a full agency now run on that knowledge — yours.

The stack

Six systems. One setup. Built for your business.

01

AI Strategist

Strategy from your voice, not a template.

An AI system trained on your brand voice, customer language, and competitive position. It drafts content, builds campaigns, and answers questions the way you would.

Instead of: The strategist who's never talked to your customers

02

Social Proof System

Turn happy customers into visible proof.

An automated collection system — text, video, or form — embedded clean on your site and primed for Google. Most businesses have satisfied customers and no testimonials anyone can find.

Instead of: The account manager promising to "get you some reviews"

03

AI Brand Voice

An AI version of you that never sleeps.

A configured assistant that knows your products, answers common questions, nurtures leads, and sounds like you — not like a chatbot. Deployed on your site or connected to your inbox.

Instead of: The junior copywriter who doesn't know your industry

04

Short-Form Video Pipeline

Turn what you know into content that travels.

You know things your competitors don't. I build a pipeline that pulls from your expertise and turns it into scripted short-form video ready for Reels, TikTok, and YouTube Shorts.

Instead of: The social media manager spending 6 hours on a 60-second clip

05

Focus Infrastructure

The system only works if you use it.

AI tools amplify whatever you bring. I help you build a working rhythm — morning block, weekly review, content calendar — so the system compounds instead of collecting dust.

Instead of: The agency retainer that produces deliverables you never look at

06

Booking Infrastructure

Your calendar fills itself. You show up.

One link. No back-and-forth email. No double-bookings. Leads go from your site to your calendar without a phone tag loop. Confirmation and reminder emails send automatically.

Instead of: The assistant playing email tag scheduling a 30-minute call

Meet Iris

The AI EA that makes
the whole stack run.

Iris is an AI executive assistant I built for my own businesses — The Aisle, Southern Legends, the farmers market. She handles email drafts, CRM lookups, vendor follow-ups, morning briefings, and social scheduling. Available via Telegram, phone, or chat widget. No app to install. She's in your pocket.

Iris AI

How it works

Setup once. Run it yourself.

1
Discovery call

We talk through your business, your customers, what's working, and what the agency promised but didn't deliver.

2
Custom build

I configure your stack — AI assistant, content pipeline, social proof system — specific to your voice and workflow.

3
Handoff and training

You get a working system you understand. Not a dashboard you pay someone else to manage.

4
Monthly tuning

As your business shifts, I adjust. New product, new market, new voice — the system updates with you.

Right fit

For founders done outsourcing their voice.

  • You know your customers better than any agency ever will
  • You're tired of paying for deliverables you didn't ask for
  • You want a system you understand and can run
  • You're ready to use your own knowledge as the edge

Not the right fit

This isn't for everyone.

  • Businesses that want someone else to run everything with no involvement
  • Companies that need a full creative team on-staff
  • Startups without a clear customer or product yet

Pricing

One setup fee. One monthly rate.

Every engagement starts with a discovery call to scope the build.

Core Stack

$1,500 setup
$299/mo
  • AI strategist configured to your voice
  • Social proof collection system
  • AI brand voice assistant
  • Monthly content calendar
  • 30-min monthly review call
Schedule discovery call
Most Popular

Full Stack

$2,500 setup
$499/mo
  • Everything in Core
  • Short-form video pipeline (4 clips/mo)
  • Focus infrastructure + weekly review template
  • Quarterly strategy session
  • Priority response
Schedule discovery call

Founding client rates available. Ask when you reach out.

Ready to replace your agency?

Stop paying for someone else's guess at what your customers want.

Schedule a 30-minute discovery call. We'll scope the build together.

Schedule a discovery call256-644-7334